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First of all, we have to start with the name. Looking at the initial limited-lighting images of the vehicle, I thought perhaps it was a play on “asteroid” and outer space focused, especially with the sort of Mars orange in the lighting. Maybe they were trying to tie in Elon Musk’s quest to go to Mars and Tesla’s broad popularity, the Mars Rover, and a certain young tech demographic. However, Hyundai’s explanation is … even weirder.
“The name combines ‘INSTER’ and ‘STEROID’, reflecting the funky, youthful and muscular nature of this show car built on the foundation of the INSTER production model. Since its global debut in June 2024, INSTER has become an in-demand EV, with strong sales in both Europe and…
Read the full article originally published at cleantechnica.com.