Pickup and delivery concepts rarely strive for nuance, but Goop Kitchen has always aimed for something more layered. Since launching in 2021 as an offshoot of Gwyneth Paltrow’s wellness empire, the California-based ghost kitchen has quietly grown into a sought-after food experience rooted in clean, nutrient-rich meals—with an increasingly plant-forward point of view.
Goop’s clean menu
Operating in Los Angeles and Orange County, Goop Kitchen currently offers a curated menu designed to meet the needs of modern eaters. The brand’s culinary approach centers around whole foods, seasonal vegetables, and bold, herbaceous flavor profiles. Customers can choose from salads like the Best Arugula Salad or the Super Greens Chop, rice and veggie-based bowls such as the Teriyaki Bowl and Mediterranean Hummus Bowl, and handhelds like the G.P. Vegan Bahn Mi. These dishes come with a…
Read the full article originally published at vegnews.com.