This post is sponsored by HYER GOODS (pictured above) which is hosting a holiday pop-up in Midtown for the holiday season. Scroll down to find out more!
NYC is a city of flagship stores, large international fashion brands, and luxury. For a long time, if you wanted more conscious fashion, you had to hunt down the emerging designers, who were scattered about at boutiques here and there.
Times have changed, and Soho is now stuffed with startups and legacy brands that have made sustainability a core part of their ethos. You could even call Soho a destination for shoppers who want to finally interact in person with direct-to-consumer brands they’ve only ever been able to look at online.
And I love that! A core sustainable strategy is to touch things and try them on in real life so that you only buy what you love, instead of buying and returning items, which can lead to some