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Luxury fashion is a tough term to define. It could mean something different for everyone.
It could refer to a high price, exclusivity and uniqueness, high-quality materials, design, or craftsmanship. Because of these associations, and the assumption that people will naturally buy fewer luxury items than mass-market items, luxury fashion can appear inherently conscious. But is it really?
Well, beyond just selling products, these brands sell an identity, and consumers typically partake as a way to be a part of the perceived affluent elite. That desire for the appearance of luxury can sometimes outweigh the factual quality of so-called luxury products.
For many, the label “Made in Europe” has been synonymous with very high…