HomeSustainable FashionPrimark goes online - RIP sustainable fashion

    Primark goes online – RIP sustainable fashion

    Primark is now trialling a click-and-collect service across 25 UK stores in the North-West, Yorkshire, and North Wales. The service includes all the in-store options from home and beauty, men and women to kids items. If all is successful, Primark hopes to expand the service to more stores across the UK. However, does this really have consumer comfort in mind or profitability?

    Previous to this, Primark has always been in-store only. But why? Surely a move online would increase profits? Apparently not. Primark’s low prices make e-commerce challenging according to competitors. Peter Williams, former chairman of ASOS, Boohoo and Superdry spoke out, stating, “Given the Primark low pricing and narrow gross margin structure, it is difficult for the online channel to be profitable.”

    Primark’s Finance Chief confirms this concern, explaining that “one-third of clothes get returned…

    Read the full article originally published at

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