The herbicide paraquat was sold to farmers as revolutionary. Its introduction into the marketplace in 1962 coincided with a growing awareness of overplowing soil, year after year, until it degrades. Looking to avoid another Dust Bowl, farmers were eager for ways to keep their soil intact. Chevron, a distributor of paraquat at the time, jumped on this opportunity, claiming the chemical was necessary for “no-till” farming. The idea, as Chevron branded it, was relatively simple: You don’t need a plow when there’s a toxicant that can kill any weed, disrupting the very process of photosynthesis, prepping a field without moving the soil.
A 1972 ad from No-Till Farmer for paraquat that says “Let Paraquat be your plow.” (Photo from No-Till Farmer)
“Let paraquat be your plow,” a 1972 Chevron advertisement in No Till Farmer, the leading resource on no-till methods, urged…
Read the full article originally published at civileats.com.