Nearly 40 Percent of Shoppers Increased Spending on Plant-Based Food in 2023

The plant-based food industry has seen significant growth and transformation over the past five years. Despite speculation of a slowdown, the latest report from the Plant Based Foods Association (PBFA) indicates otherwise.

One survey in PBFA’s report shows that nearly 40 percent of Kroger shoppers increased their spending on plant-based foods in 2023, indicating that the market continues to evolve and expand to meet consumer needs. 

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“After years of product innovation and adapting to consumer interests, values, and taste preferences, the plant-based foods industry has demonstrated its unique ability to iterate and grow,” Linette Kwon, PBFA’s Data and Consumer Insights Analyst, tells VegNews. 

“[This is] all in step with the understanding that food is more than just a…