Eat Just’s flagship product, Just Egg, is finally coming to Europe. In a move that signals both the growing appetite for plant-based innovation and the expanding global influence of US food tech, the company has entered a landmark partnership with Vegan Food Group (VFG), granting VFG exclusive rights to manufacture and distribute JUST Egg across the UK and the European Union.
The deal is backed by a £11.25 million (approximately $14.8 million) investment and includes plans to build a fully automated production line at VFG’s Lüneburg facility in Germany—already the largest dedicated plant-based food site in Europe. “We’re thrilled to announce a major partnership between Vegan Food Group and Eat Just, Inc.,” Matthew Glover, chair of VFG said in a LinkedIn post…
Read the full article originally published at vegnews.com.