Jell-O, the wobbly dessert that defined a century of after-school snacks and birthday parties, is now making room at the table for those seeking a vegan option. This month, the legacy brand introduced its first-ever vegan product: Oat Milk Chocolate Pudding. The launch not only marks a major pivot for Jell-O, but also signals Kraft Heinz’s first foray into the growing world of gelatin-free, dairy-free, oat milk-based sweets.
Jell-O’s Oat Milk Chocolate Pudding
The new pudding—offered in four-packs for $3.99—arrives at a time when the plant-based dessert market is surging. According to a 2024 report by Precedence Research, the global vegan dessert market was valued at $2.68 billion last year and is on track to reach $5.26 billion by 2032. In the US alone, nearly half of dairy consumers also opt for dairy-free alternatives—a reflection of both dietary needs and shifting…
Read the full article originally published at vegnews.com.