HomeSustainable FashionIs Missguided Fast Fashion? Analysis and Alternatives

    Is Missguided Fast Fashion? Analysis and Alternatives

    Thanks to many Gen Z and Millenials turning their back on the dirty habits of the fast fashion industry, we’re demanding more transparency and sustainable production from brands as consumers. So today, we’re asking the question, Is Missguided fast fashion?

    We’ll assess where Missguided clothes are made and whether the brand is really ethical or whether it is actually just missguiding its customers into supporting a fast fashion brand.

    Missguided is an online UK- based retailer known for creating cheap clothing that keeps up with the latest trends. The brand, which is based in Manchester, UK, was founded in 2009 by Nitin Passi and grew significantly over the years, peaking in 2017. The brand, however, suffered severe profit losses of approximately 45 million British pounds in 2018. On top of this, subsequent profit losses in the last four years meant the company fell…

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