Vuori, a Californian-based activewear brand, has crafted an image of sustainability and durability, sidelining claims of contributing to the world of fast, disposable fashion. Vuori leans into high-quality fabrics like DreamKnit and Duraterra as their unique way of prioritizing performance and comfort over regularly rotating trends.
Is Vuori Fast Fashion?
While Vuori isn’t seen as a fast-fashion brand, as it isn’t dropping excessive numbers of new styles weekly and isn’t operating alongside the destructive giants like Shein and Temu, its image of sustainability and durability might be deemed as part of a strategic marketing approach rather than a concrete commitment that forms the foundations of this adventurous, outdoors activewear brand.
Vuori promotes a Californian-inspired lifestyle, conjuring up images and associations of coastal environments, the outdoors, and longevity in…
Read the full article originally published at www.eco-stylist.com.