Green and sustainable marketing center around corporate responsibility, but they differ in scope.
As consumers show increased interest in organizations’ environmental and social practices, such as efforts to reduce carbon emissions and labor exploitation, many organizations have begun to change how they conduct business and market themselves. Some companies have adopted green marketing, which focuses on environmental protection. Other businesses have adopted sustainable marketing, which promotes an organization’s support for both social and environmental causes.
Green and sustainable marketing can help organizations appeal to a growing base of environmentally and socially conscious consumers, employees and investors. Marketing leaders should understand the differences between green and sustainable marketing so they can create and launch the most effective campaigns for their…
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