Genesis is making a name for itself in the US luxury market with a bold style and high-quality design. The luxury Genesis brand is outpacing rivals, closing in on Porsche and Land Rover in sales as its all-electric models expand into new states.
After launching in the US in late 2016, Hyundai’s luxury division, Genesis, is making its presence known in a big way.
After overtaking Nissan’s Infiniti luxury brand in 2022, Genesis is aiming for more. Genesis sales have grown from less than 7,000 in 2016 to over 69,000 last year, according to data from CNBC. The brand’s closest rivals include Porsche (75,415), Land Rover (71,727), Lincoln (81,818), and Volvo (128,350).
Genesis believes the momentum will continue with double-digit sales growth annually over the next few years.
A big reason for the optimism is Genesis’ electric vehicles. Genesis sells…