When you think of an iconic all-American dip, you probably think of ketchup. The tomato-based red sauce (which actually originated in China) is a condiment staple across the US. In fact, research suggests around 97 percent of Americans have it in their refrigerators right now. But this is not a story about ketchup. This is a story about another all-American brand that is after the popular red sauce’s crown, and it’s edging closer every day, because, quite frankly, it’s Bitchin’.
San Diego vegan dip brand Bitchin’ Sauce was founded more than 10 years ago by entrepreneur Starr Edwards, who grew up eating delicious raw vegan nut-based dips. In her late teens, she took her versions of those same childhood favorite dips to farmers’ markets, and to put it simply, people could not get enough. Together with her husband L.A., Edwards made more and more of the dips, struggling to…