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It was quite a shock at the time. In September of 2022, Ford CEO Jim Farley delivered an ultimatum to its dealers — invest in the equipment and training needed to sell electric cars successfully or get shut out. No EVs for you! It was a bold move by Ford, one which may have partially been designed to wake its dealers up to the fact that the world of automobiles was changing and they had better change with it or get wiped out by the coming tidal wave of electric cars.
Farley committed one cardinal sin. He did not consult with the dealers. Instead, he just dropped a bomb on them and told them to get in line within 60 days or be excluded from selling electric cars. People don’t like being told what to do, especially when the cost of compliance was estimated to be between $500,000 and…
Read the full article originally published at cleantechnica.com.
