HomeGreen InfrastructureCircular EconomyDigimarc Recycle to begin pilot in France

    Digimarc Recycle to begin pilot in France

    Digimarc Recycle works by using digital watermarks and a cloud-based dataset of product attributes such as brand, SKU, product variant, packaging composition and others, to improve optical sorting technologies.

    Expanding on earlier trials, Digimarc plans to test its Digital Watermarks Initiative HolyGrail 2.0 in France on a larger scale.

    The previous trials were limited to HolyGrail 2.0 members, but now, all operators in France are invited to participate, a press release stated. HolyGrail 2.0 is a pilot project by AIM – European Brands Association and the Alliance to End Plastic Waste to test the viability of digital watermarks for accurate sorting of packaging at scale.

    “As the semi-industrial trials clearly demonstrated last year, digital watermarking technology has the power to transform recycling,” Riley McCormack, Digimarc CEO said. “We could not be more thrilled to…

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