Whether you fully understand it or not, chances are you’re already participating in the metaverse. While there is still much debate on what a truly immersive metaverse experience is, proto-metaverse worlds have existed for years, and are gaining popularity by the day. According to BoF, 72% of US consumers have accessed a virtual world within the last twelve months, with more than half showing interest in purchasing an online asset. This includes the virtual worlds created by the online gaming industry, and the use of metaverse technology driving employee collaboration in the hybrid workplace.
So, what is the metaverse, and what does it mean for the fashion industry?
The metaverse refers to a 3D virtual realm where users can shop, work, socialize, and perform all the actions of their physical reality from the comfort of their homes. While the term has been used to signify a shared…