Colour: Morning Haze
Audi is embracing its future in China with the launch of a new Chinese market electric sub-brand called AUDI that ditches the iconic “four rings” logo in favor of four capital letters – but one thing it hasn’t ditched is AUDI Audi’s sexy teutonic long-roof design language.
As you might expect from an Audi-issued press release that claims AUDI is a new and distinctive thing that’s totally separate from Audi, it’s a difficult and confusing read. Check out this sample and you’ll see what I mean:
The first premium car brand to enter the Chinese market back in 1988, Audi was a pioneer. As it launches its new brand AUDI in cooperation with SAIC, the company now underlines its claim to this role. AUDI is shaped 100-percent by the Audi DNA and embodies “Vorsprung durch Technik” in the era of electric…
Read the full article originally published at electrek.co.