HomeNatural Health & FitnessPlant-Based Diet73 Percent of Consumers Want Better Vegan Cheese, Report Finds

    73 Percent of Consumers Want Better Vegan Cheese, Report Finds

    Seventy-three percent of consumers want better vegan cheese, according to a new report published by trade organization Plant Based Foods Association (PBFA) and data insights company 84.51˚.

    The report targeted the top 50 percent of the most engaged plant-based shoppers in Kroger’s 60 million household customer database to determine how retailers can shape their merchandising strategies to increase plant-based product sales. This included asking consumers about their likes and dislikes about plant-based products. 

    Taste, flavor, and quality of ingredients are key pain points consumers cited. For one, the data showed that consumers are still unhappy about the taste and texture of vegan cheese, noting that it tastes like plastic or unnatural and has a grainy texture. Seventy-three percent of respondents wish there was better plant-based cheese that tastes like dairy cheese, melts…

    Read the full article originally published at

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